Jul 25
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Similarweb: No Clicks From Google Grew From 56% to 69% Since AI Overviews

Similarweb released a report shows that since the launch of Google AI Overviews in May 2024, zero-click search (as coined by Rand Fishkin) grew 13 percentage points, from 56% to 69% in May 2025 – just a year later.

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Similarweb: No Clicks From Google Grew From 56% to 69% Since AI Overviews

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